Dakota Media Services
Past Projects
Some of our more interesting work
Clutch Pro Tour
2022-2024
Currently the most successful tier-three golf tour in the UK and Europe, Clutch was seeking support to craft a business plan and pitch materials for funding and sponsorship to grow the business. A complete set of documents were prepared and used over the two years to raise the necessary funds to ensure the tour’s ongoing success and maintain the highly capable management team.




Edict
2020 -2022
An exciting lockdown project, Edict - Solar Contention the boardgame was the brainchild of a PhD scientist and the design work was overseen by Dakota who also produced the website and launch materials for a Kickstarter campaign following the success of a previous campaign for a novelty card game, Parachutes.
Edict is a complex Eurogame… but the designer landed £2m seed money for another project, and Edict is on the shelf indefinitely.



Zetta CloudSchool
2019- 2020
Originally delivered as extra-curriculum teacher-led workshops, the content and execution of the educational material was first class with nothing as professionally executed like it in the UK. Tasked with planning and delivering a transition into a digital product for widespread adoption in primary schools in the UK and overseas, business and production plans were completed in tandem with a fundraising strategy. In 2019 the company went to the Venture Capital market.
In 2020 the company was offered funding and a partnership but instead the founder chose a different path. Shortly after Covid struck, the UK was without an online digital education product for primary schools and Britain discovered just how ill-prepared the nation was.




Smith & Kinghorn Christmas Hampers
2014 - 2017
Initially a test campaign with the Daily Express and subsequently transferred to the bigger Daily Mail, the project ran for four successful years before declining circulation figures made the seasonal campaign no longer viable. A subscription-based proposition was subsequently proposed (see Case Study page).

Eldaterra Production Marketing
2006 - 2008
Undertaking the marketing of the film property Eldaterra at the time in development, the agency created the materials and plans for an independent tent-pole production. The project brought together a mosaic of experts and funding from multiple sources before sadly ending in 2008 during the financial crisis, having successfully raised the seed and first round funding.



The Dragon Hoax
2004
One of the first mass-market examples of viral marketing, the agency devised a media campaign to launch a fantasy publication. Using a ‘hoax of a hoax’, the story was seeded to the national press and overnight went global. Ten weeks later the book launched in Waterstones and on the Richard & Judy Show. Subsequently the author landed a major publication deal.


Telegraph Group Reader Book Promotions
2002
A series of reader offers undertaken quarterly, this was an attempt by the newspaper to lock in readership at a time when circulation figures were beginning to fall. The use of an exclusive added value proposition was logical, and redemption figures were satisfactory but the inevitable industry-wide decline in the face of the rise of the internet and the arrival of smartphones. Blackberry RIP.